We started a year before the listing

The backyard and the lot set this home apart.
So every photo and video led with them.
Then we made the offers compete.

1. Last fall
   We filmed the neighborhood a year early

   Before we ever met these sellers, we were gathering footage of Lakebridge in the fall, so buyers could see the neighborhood at its best.

2. 6 months before
   We met the sellers early

   Six months before listing, we sat down with the family while they worked out what their next chapter would look like.

3. Prep and content
   We led with the backyard and the lot

   A few small tweaks inside and staging advice so the home would stand out on camera. Then drone, twilight, and daylight photos, plus multiple videos, all built around what no other home had.

4. Launch
   We put it in front of buyers who don't follow us

   We ran the photos and videos on social media and aimed them past our own followers, at buyers who had never heard of us. On Zillow, it outpaced every home in its price range in a fraction of the time. That's how we built demand.

5. Open house
   The buyer came from the open house

   One family on the tour wasn't planning to move. They walked through and fell in love with the home. Open houses work.

6. Sunday
   Best offers by Sunday night

   Interest came in right away, so we asked every interested buyer for their best offer by Sunday evening. Both offers were extremely competitive.

7. Day 2
   Under contract, over list price

   This is the part nobody sees. All that demand gave our sellers leverage, and we used it to push both price and terms in their favor. The sellers were out of town that weekend and came home to a sold house.